Dubai is a global icon of luxury living—and nowhere is that more evident than in its interiors. From high-rise penthouses in Downtown to sprawling villas in Emirates Hills, the aesthetics are as opulent as the architecture. And in the world of luxury wall treatments, wallpaper has emerged as an artform.
The Emirati market is now home to some of the most prestigious European and international wallpaper brands, each offering unmatched design, craftsmanship, and exclusivity. In this guide, we explore the top luxury wallpaper brands available in Dubai, what makes them elite, where to buy them, and how to style them like a pro.
Section 1: What Makes a Wallpaper Brand “Luxury”?
Not just price. True luxury wallpaper is defined by:
- Artisanal production techniques
- Limited edition collections
- Exclusive patterns and textures
- Premium materials like silk, linen, mica, and foil
- Deep heritage or design house legacy
- Environmental certifications (increasingly important)
Section 2: Top Luxury Wallpaper Brands Available in Dubai
🏛️ 1. Elitis (France)
- Known for: Textural innovation, contemporary French flair
- Materials: Vinyl, silk, grasscloth, leather effects
- Famous Collections: “Indomptée,” “Soie Changeante”
- Price: AED 400–1000+ per roll
- Available at: Finasi Interiors, Casa Mia Showroom Dubai
🎨 2. Cole & Son (UK)
- Known for: Classic British motifs with bold modern color schemes
- Historic patterns dating back to 18th century
- Iconic Designs: “Palm Jungle,” “Hicks’ Hexagon,” “Woods”
- Price: AED 300–900 per roll
- Retailers: Danube Home Premium, Wallpaper World UAE
🇮🇹 3. Armani / Casa (Italy)
- Giorgio Armani’s luxury wallpaper line
- Minimalist, refined, tone-on-tone palettes
- Materials: Woven fabric, metallics, embossed patterns
- Price: AED 700–2000+ per roll
- Available through: Jotun Showrooms, LUX Interiors DIFC
🖌️ 4. Zoffany (UK)
- Elegant, rich heritage styling for classic and neoclassical interiors
- Metallic pigments, detailed florals, silk damasks
- Collections: “Greenwich,” “Verdure,” “Palladio”
- Price: AED 600–1500
- Supplier: Finasi Home Dubai, The Bowery Co.
🏺 5. Wall & Deco (Italy)
- Known for oversized mural wallpapers and wet-system for bathrooms
- Bold, architectural art pieces more than just wallpaper
- Used by leading designers in hospitality and yachts
- Price: AED 1000–2500+ per project (often custom)
- Found at: Studio Bruno, Italian Interiors Dubai
🖼️ 6. Arte (Belgium)
- Luxury meets innovation; often used in royal homes and embassies
- Materials: Raffia, metal foil, silk threads, velvet
- Price: AED 800–1800
- Carried by: Casa Lusso, Designfix Interiors
Section 3: Best Showrooms & Distributors in Dubai
| Showroom | Brands Featured | Location |
| Finasi Interiors | Arte, Elitis, Zoffany | Sheikh Zayed Road |
| Casa Lusso | Armani/Casa, Cole & Son | Al Quoz |
| The Bowery Co. | Zoffany, Sanderson | Umm Suqeim |
| Studio Bruno | Wall&Deco, Vitrulan | Design District (D3) |
| Danube Premium | Cole & Son, Marburg | Multiple locations |
🛍 Tip: Always book a consultation if you’re seeking luxury options—many showrooms have hidden catalogs not displayed on the floor.
Section 4: Pricing Breakdown
| Brand Tier | Price (AED per Roll) | Special Features |
| Mid-Luxury | 300–700 | Cole & Son, Zoffany basic lines |
| Premium | 700–1500 | Elitis, Arte, Armani/Casa |
| Ultra-Premium | 1500–2500+ | Wall&Deco custom murals, limited editions |
🎯 Installation costs for luxury wallpapers are usually higher too, ranging from AED 400–1000 per room, depending on pattern complexity.
Section 5: Luxury Wallpaper Styling Tips
- Go Minimal: Use luxury wallpaper for a single feature wall to highlight its texture and depth.
- Lighting Matters: Pair metallic and embossed wallpapers with wall washers or directional lighting.
- Mix with Neutral Tones: Let the wallpaper speak; use subdued palettes around it.
- Frame It: Treat ultra-luxury wallpapers as you would art—frame them within moldings.
Section 6: Why Dubai is a Prime Market for Luxury Wallpaper
- Residents are highly design-aware and globally inspired
- High concentration of designers, stylists, and boutique developers
- Villa culture (vs. apartments) supports statement wall concepts
- Growing market for luxury rental and short-term stays with Insta-worthy interiors
- Commercial hospitality sector demands frequent visual refreshes
Section 7: SEO Keywords to Target
- “luxury wallpaper Dubai”
- “premium wallpaper brands UAE”
- “Italian designer wallpaper in Dubai”
- “where to buy Cole & Son UAE”
- “high-end wall coverings Dubai”
Conclusion
In a city like Dubai, where elegance and individuality are central to lifestyle, wallpaper isn’t just decoration—it’s declaration. Luxury wallpaper brands bring artistry, material excellence, and timeless design to homes and commercial spaces alike. Whether you’re styling a penthouse, gallery, boutique hotel, or your dream villa, investing in high-end wallpaper is investing in atmosphere, character, and identity.